Ребрендинг UATA с помощью AI
Эта работа демонстрирует новый взгляд и изменения в уже существующем проекте, внесенные искусственным интеллектом. Исходный проект посвящен лакомствам для лошадей UATA и вдохновлен эстетикой индейцев и их взаимоотношением с лошадьми.
Исходный проект — https://portfolio.hse.ru/Project/196089
Исходный проект
Ребрендинг глазами ИИ
В ходе разработки этого проекта, мною будут использованы такие ресурсы, как ideogram, MyFonts, Adobe Colours, Leonardo Ai, Qwen Chat.
Генерации логотипа выполнена с помощью нейросети Leonardo.Ai, цветовая гамма — Adobe Colours, а поиск шрифтового решения—MyFonts.
Логотип
Create a logo for horse treats brand UATA as it was made by local American Indian in handmade style
Цветовая гамма
Шрифт
Generate a mockup of printed materials (paper, envelope, business cards) on a white background for horse treats brand UATA in in handmade style using the warm colours (orange, green, beige) // ideogram
Постер
Для идей описания постеров и уточнения композиции я использовала текстовый Qwen Chat. Для создания постеров использовались — Qwen Chat, ideogram.
1. Create a poster for a horse treats brand UATA in modern style with vector illustrations. A dynamic and emotional poster emphasizing the bond between horse and rider through shared rewards. The scene shows a rider kneeling beside their loyal steed after a long ride, offering an UATA treat as a gesture of gratitude. Both the rider and horse wear expressions of mutual trust and affection. The backdrop consists of a golden sunset casting warm hues over a quiet countryside trail. A heart-shaped cloud floats subtly in the distance. The tagline reads: «UATA Treats — Strengthening Bonds One Bite at a Time» // Qwen Chat
2. Create a poster for a horse treats brand UATA. A majestic horse in a sunlit meadow, gently taking a natural treat from a hand. The background is a soft-focus landscape with rolling green fields and wildflowers. The scene radiates warmth, care, and the bond between horse and owner. The color palette is soft, featuring earthy greens, beige, and golden tones // ideogram
3. Create a poster for a horse treats brand UATA in handmade style with vector illustrations. A joyful horse tossing its head or licking its lips after enjoying a delicious UATA treat. The backdrop features rolling green hills and a soft sky, creating a feeling of freedom and happiness. The colors are natural and soothing, with greens, beige, and soft browns enhancing the organic and joyful experience // ideogram
Generate a mockup of poster for the for a horse treats brand UATA in the provincial town on billboards // ideogram
Дополнительные носители
Generate a variety of modern style stickers for for a horse treats brand UATA on a wooden table // Qwen Chat
Generate a mockup of business card on wooden background for the horse treats brand UATA using warm colours // Qwen Chat
Сreate a T-shirt on a woman standing with horse for the horse treats brand UATA using warm colours // Leonardo.Ai
Продукт
A 3D render of a horse treats brand UATA snacks packaging displayed on a supermarket shelf. The packaging have a handmade design with warm colours. The snacks are positioned alongside other products. The overall atmosphere of the image is warm and modern // Qwen Chat
Create a poster for a horse treats brand UATA in handmade style with vector illustrations. A rustic wooden table with UATA horse treats arranged alongside fresh ingredients like apples, carrots, and oats. In the softly blurred background, a horse grazes peacefully in a lush green pasture. The colors are warm and earthy, conveying freshness, purity, and care for horses // ideogram
Торговая зона
Для идей описания локации и уточнения окружения я использовала текстовый Qwen Chat.
Create a welcoming and nature-inspired retail space for a horse treats brand UATA, designed to reflect the brand’s commitment to high-quality, natural horse treats. The area features a warm, earthy color palette—soft beige, rich brown, and muted greens—evoking the countryside and equestrian lifestyle. Wooden shelves and rustic display tables showcase UATA’s treat varieties, neatly arranged in eco-friendly packaging with elegant, nature-inspired illustrations. Large wall panels display stunning photography of horses in open fields, enjoying their treats, reinforcing the brand’s connection to nature and well-being // Qwen Chat
