KRUG бренд товаров для дома глазами AI
KRUG
Первичная концепция: KRUG — это бренд товаров для дома современных локальных производителей и дизайнеров, который, является местом, в котором авторы расскрывают свой творческий и культурный потенциал в производстве красивых и полезных товаров для дома, которые сделают дом и жизнь соврменного человека лучше.
В данном магазине представлен широкий ассоритмент разных товаров для дома таких, как домашний текстиль, керамической продукции, свечи и многое другое.
Для изменения и улучшения концепции проекта был использован ChatGPT.
Также были прописаны дополнительные данные о бренде домашних предметов, такие как: идея, ассортимент, миссия, ключевые принципы.
Фирменный стиль из оригинального проекта
Старый проект не отражает ценности бренда и его позиционирование. В следствии этого, была создана новая айдентика, которая подчеркивают характер домашнего бренда. Также новый стиль позволит выстроить более «теплую» и понятную коммуникацию с аудиторией.
Нейминг бренда не нуждается в обновлении, поэтому я улучшила только концепцию проекта через ChatGPT. Кроме того, я попросила доработать варианты носителей для бренда.
Палитра проекта была изменена на полностью однотонную и натуральную, чтобы сделать ее более универсальной для каждого жилья и подчеркнуть эко повестку бренда. C помощью ресурса https://color.adobe.com/ru/
Шрифт (Gramatika) для сгенерированного логотипа был найден через сервис WhatFontIs.
Фирменный стиль глазами АI
(prompt 1) a shelf with household goods in a minimalistic store of home design and home accessories of brand the KRUG. People can see black logo KRUG on the shelf.
(prompt 2) A photo of a person carrying a large, sturdy cardboard box with a prominent KRUG logo on the lower, white-toned box. The box is structured with multiple compartments and is designed for shipping and delivery. Inside the box, there are multiple white cups arranged neatly. The person is partially obscured by the box, and the setting appears to be indoors with a plain wall and a partially visible vending machine in the background. The lighting in the scene is indoor lighting.
(prompt 3) A photo featuring a simple yet modern display of a brown cardboard box with a central label bearing the word 'krurg'. The box is a standard-sized package, with a simple design and a clean, minimalist aesthetic. The background is a plain, neutral-toned surface. The lighting is soft and diffused, creating a gentle illumination that highlights the textures of the cardboard. The image style is a straightforward, straightforward photograph with a focus on the box and its label KRUG.
(prompt 4) A photo of a series of beige, coarse-woven fabric panels with the word 'KRUG' prominently displayed in the middle. The panels are leaning against a white wall with a window behind them. The floor beneath the panels is made of wooden planks with a warm, natural brown tone. The image is a straightforward, straightforward photograph with a focus on the beige fabric panels and the word 'KRUG'. The lighting in the room is subdued.
(prompt 5) A photo featuring a collection of minimalictic home brand KRUG of natural cotton cloths with a consistent beige color and a simple weave pattern. The cloths are arranged in various sizes and shapes, with some smaller pieces present as well and lables with logo krug. The image is a close-up photograph with a focus on showcasing the natural texture and appearance of the cloths. The lighting is bright and even, highlighting the fine weave of the fabric and the subtle threads used to secure the cloths. The overall style is straightforward.
(prompt 6) A photo of a small, white, KRUG-branded backdrop with a black border, set against a brick wall. The backdrop is stretched out and propped up, ready for use. The backdrop is predominantly white, with a simple, modern design and a brand name, 'KRUG, ' prominently displayed on the side. The backdrop is in a state of readiness, with the fabric taut and the edges neatly contained by the brick wall. The lighting is soft.
(prompt 7) A photograph of a plaid blanket with a checkered pattern, featuring a combination of beige, green, and white colors. The brand name 'KRUG' is prominently displayed in the center. The blanket is displayed on a plain, light-colored background, which provides a neutral backdrop that highlights the blanket’s colors and pattern. The style of the image is a simple, straightforward photograph with a focus on showcasing the blanket’s design and branding. The lighting is even.
(prompt 8) A simple, white, drawstring pouch-like bag with a drawstring closure and a simple, minimalistic design. The bag is made of a soft, fabric material and features a drawstring that is used to close the bag. The pouch is designed to be compact and portable, with a simple, clean aesthetic. The main focus of the image is the white drawstring bag against a stark white background. The style of the image is a straightforward, product-focused photograph. With the logo KRUG
(prompt 9) 3 варианта A photo of a simple yet striking scene with two candle-like objects on a light brown surface. The candles are cylindrical, with a consistent color scheme of black and white. The candle on the right has a label with the word 'KRUG' prominently displayed. The candles are positioned side by side on a flat, light brown surface. The background is a plain, neutral-toned wall. The image style is straightforward and straightforward, focusing on the objects without additional embellishments.
(prompt 10) A photo of a white plate with the word 'KRUG' prominently displayed in the center. The plate is the central object in the image, with a simple and straightforward aesthetic. The background is a mix of white and a light brown shade. The lighting is soft, casting a subtle shadow beneath the plate. The image style is a close-up photograph, with a focus on the plate and the text. The composition is straightforward, with the plate being the main focus.
(prompt 11) A photo of a Krug storefront, featuring a modern and elegant design. The facade is predominantly white, with the word 'KRUG' prominently displayed in bold, capitalized letters at the top. The storefront is characterized by a sleek, modern aesthetic, with a series of large, framed windows with awnings and a hint of interior elements reflected in the glass. The architecture is refined, with clean lines and a classic, understated style. The image is a straightforward, straightforward photograph.
(prompt 12) A photo of a Krug store display featuring a variety of containers and accessories with a modern and organized aesthetic. The display includes shelves with items in various sizes and colors, including gold cylinders, a white pitcher, potted plants, and a central Krug logo. The store has a modern, minimalist design with a clean color palette and a mix of textures. The lighting is bright and even, highlighting the objects on the shelves. The image is a straightforward, high-resolution photograph.
(prompt 13) A photo of a storefront with a series of large, framed windows reflecting the surrounding architecture and showcasing interior furnishings. The interior has a mix of furniture and decorative items, with a prominent yellow cushioned seating area and a warm, inviting atmosphere. The architecture of the buildings outside the window is traditional, with multiple stories and a classic European aesthetic. The image style is a photograph, capturing the real-life appearance of the storefront with a focus on the architectural details and the interior furnishings.
(prompt 14) A photo of a street scene featuring a large, bold, black textured sign with the word 'KRUG' in a straightforward, graphic design style. The sign is large, occupying a significant portion of the composition. A tree trunk is partially visible, and a classic car is partially visible on the side of the image. The background includes a part of a building with classic architectural features and a facade with a consistent color scheme. The overall style is a straightforward, graphic representation with a strong emphasis on the visual elements.
Используемые нейросети:
Оригинальный проект:
