Бренд уходовой косметики ibo глазами AI
Данный проект представляет, как AI визуализирует уже придуманный бренд, но по-своему. Я сделала новую айдентику бренда удодовой косметики, используя для этого нейросетевые инструменты.
Описание оригинального проекта: Мы всё время устаём. На работе, на учёбе или сидя дома с детьми. Благодаря успокаивающей продукции бренда ibo для тела и дома, можно успокоить тело и разум, не затрачивая абсолютно никакой энергии. ibo подарит вам внутренних опоруи подарить уверенность и силы для новых достижений.
ссылка на старый проект: https://portfolio.hse.ru/Project/196021
В проекте использовалась нейросеть Ideogram AI. А также такие сайты как Adobe Color, WhatFontIs.
Исходный проект
Константы стиля
Логотип я хотела сделать минималистичным, плавным, без значков. В дальнейшем он наносился на товары при помощи Photoshop.
/ A minimalist logo design for the IBO skincare brand. The logo consists of the text «IBO» in a modern, bold font.
С помощью Adobe Color я составила подходящую цветовую палитру, загрузив для этого изображение уже сгенерированных продуктов на сайт Adobe Color. После этого я перешла к этапу генерации остальных носителей фирменного стиля и изображений товаров.
При помощи сайта WhatFontIs я определила дополнительный шрифт, который используется на носителях.
Базовые носители
/ A 3D render of a mockup of printed materials for the IBO cosmetic brand. There’s a paper with the text «IBO Cosmetics». There’s an envelope with the text «IBO Cosmetics». There are business cards with the text «IBO Cosmetics». All the materials have a minimalist design and use soft colors. On some elements, there is a nature-inspired illustration. A product is placed on a wooden tray. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop. All the elements are in mute green, pink, and peach, with white text written in the Zasline font.
/ A 3D render of a collection of tonic, mist and remover for face. On the bootle must be little and minimalist illustration of plants and flowers. The bottles are pink, green, and a muted shade of peach.Product is placed on a wooden tray. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
/ A photo of a dark green pouch or bag with a zipper. The zipper is open, revealing a darker lining inside. The bag has a white label without text. On the pouch is a little white minimalistic flower. The product is placed on a wooden tray. The background is a textured light beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
/ A 3D render of a collection of three cylindrical candles. The candles are pink, green, and a muted shade of peach. Each candle is placed on a wooden tray. The pink candle is at the top, the green candle is in the middle, and the peach candle is at the bottom. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
/ A 3D render of a jar for the face cream. The jar is green and with little illustration of white plants. The jar is placed on a wooden tray. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
/ A 3D render of a collection of three packs of sheet mask face pack with a minimalist design. There is a white illustration of flowers on each pack. The packs are green, pink, and a muted shade of peach. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
/ A photo of a 3D render of three tall perfume bottles in light pink, green, and a light muted shade of peach. Each bottle is placed on a wooden tray. The bottles are mate and have a minimalistic illustration of white plants and flowers on them. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
/ A photo of a 3D render of a shopping bag for the cosmetic products brand. The bag is green and has a minimalistic white illustration of plants on it. The bag is placed on a wooden tray. The background is a textured beige wall. The entire setup is placed on a flat surface, possibly a table or countertop.
Пространство
Пространство я хотела создать в стиле рендеров, которые получились, поэтому стены стали фактурными. Так же в стиль продуктов появились сухоцветы. Представлено несколько разных входных групп и стеллажей.
/A photo of a minimalist store for a cosmetic brand specializing in skincare products. The store is filled with dried flowers. The surfaces have a textured finish. The brand’s signature colors, pink and green, are prominently used in the store’s design elements, including the pink walls and medium dark green shelves. There are skincare products on the shelves, and a few are placed on a table near the window. The mate bootles are green, white and a muted shade of pink. On this bootle are little illustration of white flowers. A potted plant with green leaves and pink flowers is placed on a shelf near the window. The floor is made of wooden planks.
/ A photo of a minimalist outside of store for a cosmetic brand specializing in skincare products. The area before magazine is full of potted plants. The surfaces have a textured finish. The brand’s signature colors, pink and green, are prominently used in the store’s design elements. There are skincare products on the showcase. On one of the showcase there is motivate phrase written. The mate bootles are green, white and a muted shade of pink. On this bootle are little illustration of white flowers. A potted plant with green leaves and pink flowers is placed on a shelf near the window.
/ A photo of a minimalist door of a cosmetic brand store specializing in skincare products. The area before the store is full of potted plants. The surfaces have a textured finish. The brand’s signature colors, pink and green, are prominently used in the store’s design elements. There are skincare products on the showcase. On one of the showcases, there is a motivational phrase written. The matte bottles are green, white, and a muted shade of pink. One of the bottles has a small illustration of white flowers. A potted plant with green leaves and pink flowers is placed on a shelf near the window.
Плакаты
/ A 3D render of a concrete wall with two large posters of the cosmetic brand IBO. The poster has a white background with black text and features an image of dried plants and a mate mute green bottle with little illustration of white flowers, along with a QR code. The poster has a series of numbers, possibly indicating dates or codes, running vertically along the left side. Poster in mute green, pink and peach color.
Следующие рекламные постеры я решила делать немного в ином стиле, при этом сохранив цвет упаковки, но добавив реальности.
/ A photo of a concrete wall with two large posters of the cosmetic brand IBO. The left poster has a white background with black text and features an image of dried plants and a mate mute green bottle, along with a QR code. The right poster is predominantly white with black text, displaying a botanical illustration of a plant and also containing a QR code. Both posters have a series of numbers, possibly indicating dates or codes, running vertically along the left side.
/ A 3D render of a concrete wall with two large posters of the cosmetic brand IBO. The poster has a white background with black text and features an image of dried plants and a mate mute green bottle, along with a QR code. The poster has a series of numbers, possibly indicating dates or codes, running vertically along the left side.
/ A serene indoor setting with sunlight streaming through a window, creating a beautiful play of colors and light refractions. There are three vases placed on a surface, each holding a different type of flower. The vases are of varying colors — one is clear, another is blue, and the third is amber. The flowers in the vases are white and mute pink. The word 'NEW' is prominently displayed in the center, with the subtitle 'skin care cosmetics'. The overall mood of the image is calm, artistic, and evocative. Between the vases there are mute green, pink and orange matte jars of skin care products with small illustrations of white dried
/ A surreal image of a woman’s face partially hidden by a transparent glass jar of cosmetics filled with various dried flowers. The woman’s face is decorated with a unique, ornate crown-like structure. The background is a mix of pastel colors, mostly pink, with text elements that appear to be written in a foreign language. The word «ibo» is prominently displayed at the top, suggesting a theme or title. The whole composition exudes a dreamy, ethereal atmosphere, blending art with nature and perhaps symbolizing beauty, transience or introspection.
Использованные нейросети и сайты
Ideogram AI https://ideogram.ai/g/Ecu1-thpR3uyXJiUdGs1GQ/3
WhatFontIs https://www.whatfontis.com/?s3
Adobe Color https://color.adobe.com/ru/create/color-wheel
