The results are in! The award ceremony will take place at the TELLING STORIES FEST on 24 May, 2024.
Registration for the event
The international student HSE CREATIVE OPEN online competition on the basis of HSE ART AND DESIGN SCHOOL
The goal of the competition is to gather original ideas and spectacular projects in all areas of design, contemporary art and fashion on one platform and to gain the attention of the creative community to the development of jobs in the industry.
Students from any university, regardless of the location they are based at, can participate in the competition.
About the nomination
Nowadays, brand identity is one of the key elements in interaction with the audience. The ability to think through and implement a holistic concept for visual branding is not just a valuable skill, but a whole area of creative activity that requires competent specialists.
To participate, you can send real and fantasy projects offering brands and companies interesting concepts of visual identity.
Projects for the development of visual identity (corporate style), completed both according to real briefs, and initiative projects are accepted into the nomination.
Identity development projects can be completed for existing or made-up commercial companies, services, brands, cultural and educational institutions, charitable and public organizations, as well as events and festivals.
Nomination partners
BBDO GROUP is the largest advertising & communication company in Russia. BBDO group started as a market player in 1989.
At present BBDO Group comprises 6 agencies with about 600 employees.
Association of Branding Companies of Russia is a leading non-profit organization representing the interests of branding agencies in Russia.
Agencies that are part of the ABCR are engaged in the development of consumer, corporate, industry, regional and national brands.
SmartHeart — an international creative agency with deep expertise in creative and branding for real estate and beyond. It is No. 2 among the best branding agencies in Russia (Runet rating 2024), No. 1 in creativity and strategy in terms of the share of cooperation with developers and No. 1 in spontaneous and induced knowledge (RACA rating 2023), ranks 8th in the rating of effectiveness of branding agencies in Russia Brand hub TOP 100. He has received awards from Red Dot, G8, Wow Awards, etc. He is a member of ACAR.
Terms and requirements
Projects focused on developing visual identities (corporate branding) are accepted for participation in this category, including both real briefs and initiative-driven projects.
Identity development projects can be created for commercial organizations, consumer brands, cultural and educational institutions, charitable and community organizations, as well as events and festivals.
Please note: works created for religious or political organizations are not accepted for the competition!
To participate in the competition, please ensure you review the guidelines for this category.
The final project has to consist of
1. Task Description: Define the problem and propose a solution. Analyze competitors and their visual language, as well as create a profile of the target audience.
2. Brand Platform: Outline the product’s advantages (both functional and emotional), character, mission, and essence.
3. Selection of Visual Language: Provide a detailed development of the identity with several (4-7) applications.
Submission Requirements:
• A vertical cover with A4 proportions. The cover plays a crucial role in the project — it serves as the «face» of the project, representing it in the competition nomination. Please approach the design of the cover with care and responsibility.
• Title of the work.
• Description of the concept, no more than 800 characters.
• A series of 6–15 slides showcasing the identity.
Competition stages
October 1 — start date to upload projects on the platform May 12 — project submission deadline May 24 — presenting voting results
Jury
Grigory Khromov is the program director and lecturer at the Nizhny Novgorod HSE ART AND DESIGN SCHOOL, head of the Packaging Lab unit at the HSE DESIGN LAB and the founder of the Khrom studio
Ivan Vetrov is a curator of the Branding specialization at the HSE ART AND DESIGN SCHOOL, a graphic designer, a specialist in branding and identity, a designer of exhibition projects and multi-page publications
Natalya Burdenkova is the head of the Communication Design profile at HSE ART AND DESIGN SCHOOL, lecturer in the Communication Design and Branding program. A designer and art director. Member of the Union of Designers of Russia. Prize-winner of professional festivals and competitions
Anastasia Tsirkina is the art director of Yandex Factory
Loginevskaya Alexandra is the creative director of the Drinkit chain of coffee shops
Raushan Sultanov is the head of global brand design at Dodo pizza
Evgenia Novokreshchenova is the leading designer of the identity department of the DDVB agency.
Sasha Milyunas is the art director of Yandex Factory.
Katya Slobodskaya is the creative director of BBDO Branding.
Anastasia Tretyakova is the executive creative director of the branding agency Depot, expert of ABCR.
Martin Mursalimov — design-director of SmartHeart creative agency.
Nastasya Isaeva — Senior strategist at SmartHeart creative agency, lecturer at British Graduate School of Design.
Prizes
I place 50 000 rubles II place 30 000 rubles III place 20 000 rubles
References
Degree Programmes
HSE ART AND DESIGN SCHOOL offers the following academic directions: «Design and Programming», «Design and Promotion of a Digital Product» and «Creation of a Digital Product and Product Management», where students can receive education a bachelor’s and master’s degree and participate in short-term study opportunities. A project-based approach to learning, the creation of a professional digital portfolio, practice teachers and involvement in real creative industries allow our alumni to become winners of international awards, employees of successful companies and studios, high-class professionals in the fields of design, fashion, contemporary art, photography, theater, programming, game design, media, advertising, cinema, animation, sound art and visual effects.
Contacts
HSE ART AND DESIGN SCHOOL Moscow, Malaya Pionerskaya st., 12 creativeopen@hsedesign.ru Get in touch with the event coordinators