About the competition
The works in this category aim to showcase a contemporary spectrum of visual communication employed by museums, theaters, exhibition venues, and festivals to engage their audiences.Working with cultural institutions provides designers with a broader creative range than projects centered on corporate branding and visual communication for products. Designing for cultural institutions frequently serves as a platform for experimenting with unconventional and impactful graphic concepts.
Creating a visual style for cultural institutions and events requires the designer to choose specific graphic designs and a style that matches current trends and the tastes of a discerning audience.
Requirements
The competition welcomes projects designed for actual or fictional cultural establishments, encompassing identity designs for museums, theaters, festivals, and exhibition venues, as well as poster series and the creation of visual themes for music or theater festivals. Entrants are encouraged to present robust and innovative conceptual designs that consider the essence of the institution/event and are executed at a high level of both conceptual and technical proficiency.
Prospective participants are encouraged to review the methodological recommendations specific to each nomination category before entering the competition.
Competition stages
March 01 — start of project submissions April 09 — deadline for submissions April 26 — announcement of results
Jury
- Mitya Kharshak — the chairman of the jury and the head of HSE ART AND DESIGN SCHOOL in Saint Petersburg. He is also the coordinator of regional campuses and the head of international affairs at HSE ART AND DESIGN SCHOOL. Graphic designer, founder, and editor-in-chief of PROJECTOR magazine - Igor Gurovich — the academic director of HSE ART AND DESIGN SCHOOL in Yerevan, a joint bachelor’s program of HSE ART AND DESIGN SCHOOL and the Russian-Armenian (Slavic) University. He is a graphic artist, poster designer, and co-founder of the design bureau Ostengruppe - Oksana Paley — the art director of the Omsky studio, a graphic designer, and a winner of numerous design competitions - Natalia Shendrik — a designer, art director, and a participant in international poster exhibitions. She is also a member of the Moscow Union of Artists
- Olya Prokhorova — the creative director of Depot WPF. She has received such awards as Pentawards, ADCR Awards, and Sreda - Selçuk Artut — an assistant professor in the Visual Arts and Visual Communication Design program at Sabanci University in Istanbul - Alexander Perelman — the Creative Group Head at BBDO Moscow and an interdisciplinary art director. He has been recognized for his achievements with prestigious awards, including the Pentawards, Silver Mercury, Tagline Awards, and Effie Awards - Neil Cohen — a versatile designer with a broad range of projects, including brand identity, art direction, packaging, environments, exhibitions, interactive installations, interior design, websites, and user interfaces. His clients include Google, Haus der Kulturen der Welt Museum, Keshet Broadcasting, Volkswagen, Israel Museum, Tel Aviv Museum of Art, Bezeq, Citroen, Partner, Osem, Elite, Strauss, 888, and others
Prizes
1st place — 50,000 RUB 2nd place — 30,000 RUB 3rd place — 20,000 RUB
References
Exhibition identity by Alexander Konstantinov Student Theater MOST Circus in scaffolding
We have also prepared a guide for working with the platform, which will help you quickly and easily create an account and upload a project.
Contacts
HSE ART AND DESIGN SCHOOL Malaya Pionerskaya St. 12, Moscow, creativeopen@hsedesign.ru