Xenia Zinovyevacurated byYuri Gulitov
Original size 2481x3500
KUNG-FU HUSTLE
The project is taking part in competitions
The participation in an international movie poster competition became our final project made within this module. We were asked to made both poster for the movie we chose and its brief branding extension as a task. Once again, some key words that are connected to the field of culture we design in were chosen to be helpful and path determining. So my word was «recursion» in a movie terminology, and I got to link its meaning to creating a poster for a chinese comedy «Kung-Fu Hustle» (2003, directed by Stephen Chow).
Original size 3730x1497
Original size 3500x2480
I created a bright, chinese-style four-poster-series with obvious dynamics. Looking into this graphic «hustle», there can be noticed some floating symbols of the movie (axes, lollipops etc.), imitating trajectories of movements in the art of Kung-Fu: smooth, sharp, and even unpredictable.
Original size 3500x2480
Original size 3500x2480
Taking unpredictable and bold movements as a base of the design code, we can imagine a place named KUNG-FU HUSTLE:
Original size 1920x863
Original size 1920x969
Original size 1920x863
Original size 1920x266
Original size 2080x1053
Original size 3392x1309
special branding logo
Original size 1286x662
profile picture for social media
Original size 1920x1151
Original size 2951x1545
Original size 3462x2496
Original size 3462x2496
Original size 3462x2496
Original size 2682x1900
Original size 1536x672
Xenia Zinovyevacurated byYuri Gulitov
More projects in identity & branding
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