Nashe explorer
«NASHE» — это путеводитель по нашей стране, он отличается от всех остальных путеводителей тем, что совмещает в себе много аспектов: рассказывает, на чем построен менталитет русского человека, заставляет взглянуть на какие-то локации по-новому, строит интересные маршруты по России.
Календарь бренда NASHE
Типографическая серия плакатов
Графическая серия плакатов
Зин «Московский андерграунд»
Стартап
Название стартапа: NASHE Explorer
Концепция:
— Это цифровая платформа и мобильное приложение, объединяющее интерактивные маршруты по России, рассказывающие о глубинах русского менталитета, исторических и культурных местах с уникальной подачей.
— Платформа предлагает авторские тематические путешествия от экспертов-историков, краеведов, социологов, а также местных жителей, раскрывающих аутентичность регионов.
— Сервис совмещает элементы геймификации: задания, пазлы, интерактивные квесты, стимулируя пользователей воспринимать культуру активно и лично.
— Маршруты не ограничиваются только популярными туристическими точками — включают малоизвестные уголки, позволяя взглянуть на Россию «по-новому».
— Включает медиа-контент (аудиогиды, видеорассказы, интервью), создавая глубокий культурный опыт.
— Пользователи смогут планировать свои поездки с учетом личных интересов и времени, бронировать экскурсии, проживание и транспорт прямо из приложения.
— Возможна интеграция с сообществами единомышленников для обмена впечатлениями, отзывами и совместного путешествия.
Логотип
Промпт: Minimalistic black and white logo for a cultural Russian travel startup 'NASHE EXPLORER'. The logo should be elegant, slightly dark, and evocative of Russian heritage. Use metaphors like a stylized Russian nesting doll (matryoshka) or traditional Russian patterns abstracted in a modern, geometric form. The design is sharp, clean, and conveys a deep connection to Russian culture and mentality. The overall mood is somber, refined, and mysterious, with strong visual identity but minimal elements. Include the word 'EXPLORER' clearly integrated in the design in a balanced, harmonious way. Нейросеть: Qwen
Шрифт
Шрифт был определен с помощью сайта MyFonts.
Палитра
Палитра была определена с помощью сайта Adobe Color.
Айдентика
Промпт: A black and white matryoshka in a minimalist style, with a dark atmosphere. The matryoshka has a strict, almost stern appearance, without the traditional smiling expression. Add metal spikes that touch the top or sides of the doll to give it a bit of brutality and a modern, dark accent. Use clear contours and graphic patterns inspired by Russian traditions, but in an art style that captures the mystery and depth of the Russian mentality. It is logical to incorporate symbols that reflect cultural heritage while maintaining a black and white color scheme and minimalism.
Нейросеть: Recraft
Промпт: Playing cards in black and white with a gloomy atmosphere, designed in a minimalist yet expressive style. The cards have a metal border around the edges, creating a rough, industrial aesthetic. In the center of each card, there are stylized symbols inspired by Russian culture and traditional ornaments, but abstracted and presented in a dark, mysterious tone. The design aims to convey the depth and mentality of the Russian people, combining simplicity, contrast, and a touch of brutality.
Нейросеть: Recraft
Промпт: Black and white felt boots in a minimalist and dark style, with clear contours and stylized Russian ornaments or geometric elements that reflect Russian culture and mentality. The boots are decorated with metal piercings, such as rings, spikes, or rivets, which are placed in minimalist locations that emphasize the brand’s brutal and modern dark character. The design is strict, thoughtful, and emphasizes authenticity and mystery.
Нейросеть: Recraft
Пространство
Промпт: «The interior of the office is designed in a dark and enchanting style with elements of Russian style. The space is decorated in a black and white palette with accents of gray and metallic. The walls are decorated with brick textures and wooden elements that resemble traditional Russian style. On one of the main walls, the word „NASHE EXPLORER“ is displayed in a bold, modern font with a slight antique or metallic sheen. The interior features artistic ornaments and patterns inspired by Russian folk embroidery and architecture, as well as decorative details in the form of stylized matryoshkas and elements of urban industrial aesthetics. The furniture is minimalist, made of natural materials with metal accents, creating a sense of depth and mystery. The lighting is soft and directional, with subtle light accents that highlight important details and create an atmosphere of mystery and exploration.
Нейросеть: Recraft
Промо материалы
Промпт: A black-and-white poster with a dark but captivating atmosphere that reflects the deep Russian mentality and culture. The central image is a stylized matryoshka doll with metal spikes, symbolizing the brand, surrounded by abstract Russian ornaments and patterns. The background features architectural and natural motifs of Russia, designed in a graphic and minimalist style. The «NASHE EXPLORER» logo is prominently displayed in a strict, modern font with a subtle metallic sheen. The poster should evoke a sense of mystery, exploration, and respect for cultural heritage, combining tradition and modernity.
Нейросеть: Recraft
Промпт: A street poster of the NASHE EXPLORER brand, made in a black-and-white, gloomy style. The poster hangs on the wall of a typical Russian panel building. The background is cloudy and autumnal, with a gray sky and falling leaves, creating an atmosphere of a cold and brooding season. The central element of the poster is a stylized abstract matryoshka with metal spikes, surrounded by Russian ornaments and patterns. The inscription «NASHE EXPLORER» is written in a large, strict font with a metallic sheen, which stands out against the background. The overall atmosphere of the poster is mystical and enigmatic, inspiring interest in exploring the Russian mentality and culture.
Нейросеть: Recraft
Список всех использованных инструментов
Нейросети: 1. Rесraft 2. Qwen
Другие инструменты: 1. Adobe Color 2. MyFonts
