The philosophy of the brand Radioactive water is an energy drink that ignites a spark inside everyone who is ready to go beyond the ordinary and experience a real burst of energy! Inspired by the spirit of experimentation and discovery, the brand embodies the desire for the new and unknown. Life shouldn’t be too serious. Each medicine-like bottle contains an invigorating drink. This is your «cure» for fatigue, which will help you not only stay energetic, but also smile even on the hardest days.
Brand idea Energy From The Depths Of The Periodic Table
Target audience Radioactive water is a drink for those who long to feel alive, boldly discovering a new level of energy, but at the same time absolutely safe for health. The brand was created for an audience that appreciates innovation and unusual products.
Historical Connection Radioactive Water draws inspiration from history, in particular from one of the most unusual products of the 20th century — the energy drink «Radiator», presented by Bailey Radium Laboratories in 1918. At a time when humanity was striving to conquer new horizons, danger was part of the game. The radiator contained real radium, which led to tragic consequen
Credits idea | Sofya Grazhevich art direction & design — Sofya Grazhevich 3d visualisation & animation — Dmitry Avdeev curators — Leonid Slavin, Yevgeny Razumov
Publications worldbranddesign | Branding and Packaging Design for Radioactive Water Energy Drink by Student Sofya Grazhevich
