Photography has always captured what can be definitively stated: it existed. Roland Barthes even referred to this property of the medium as its «noema.» However, in recent times, photography has evolved beyond merely reproducing objects and events that will become part of the past; it now has the capacity to construct the future and create something that has never existed. Today, with the aid of digital editing tools and neural networks, it has transformed into a powerful design instrument.

Our competition is a call for participants to merge the documentary accuracy of photography with the strength of their creative imagination. It is an invitation to explore the full spectrum of possibilities available through contemporary photographic practices. This includes the opportunity to create images in both applied contexts and purely artistic endeavors.